I don't remember having Maynards Fruit Gums when I was a kid. I do remember SweeTarts and Smarties. And yes, I remember saving the red ones until last ;-) Damn advertising! It's good to know that they are removing the artificial colours and the harmful crap to which we were so oblivious.
Now that I'm a grown up kid, I use Fruit Gums or Gummy Bears as writing treats. They provide a form of incentive to complete a few paragraphs at a time when I'm in a rut - or just plain procrastinating.
These are likely better for me than chocolate or salty treats. It's fun to compare and share incentive ideas with others while you're trying to work alone.
Speaking of... it's time to revisit the murder scene...